Introduction to Business & Entrepreneurship : This course is designed to introduce the foundational concepts of entrepreneurship and business. This class participants will learn the basic characteristics, skills and challenges associated with entrepreneurship and business. Topics includes self-evaluation, how to recognize and shape new ideas and business opportunities, business opportunities, business plan development. business start-up, management, team-building, market strategies, leadership, and innovation.
- Understanding the role of entrepreneurship and small businesses
- Forms of Ownership for Small Business
- Strategic Marketing Planning
- Business Plan Creation
- Competitive analysis; strategy and competitive advantage
- Pricing and margin analyses
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